Announcing the launch of Second Showroom

The idea started out with an epiphany.

Let us explain.

As an operator of an online store, we have our fair share of both pleasure and pain. The pleasure part is going to trade shows and buying all these wonderful things. The painful part is sometime we buy too much or when we have returns. What do we do with all these beautiful items that are brand new and absolutely too beautiful to sit in the warehouse?

So we are so excited to announce the launch of SecondShowroom.com.

This is the site where you can get overstock, showroom samples and excess inventory directly from the manufacturers, retailers and showrooms throughout the country at amazing prices, and we mean AMAZING prices. More often than not you can get new items at savings of up to 75% off. What's more, by buying directly from the retailers and the manufacturers, you'll get the added assurance of buying from a reputable source; and that the merchandise will be in good condition when you receive it.

Now, the site is fairly new and we only have a limited number of items up so far, but keep checking back as we add more dealers and more merchandise.

It'll be a great hunt! We guarantee it.

NOTE: RETAILERS, DESIGNERS, STORES AND MANUFACTURERS-WE'D LOVE TO HAVE YOU JOIN US. THE SITE IS ABSOLUTELY FREE. GO TO WWW.SECONDSHOWROOM.COM TO REGISTER.

10 Things You Must Have in The House

We love lists, don't you? We love reading other's people list too, mainly because we're lazy and sometimes it's nice to have other people to do the work so we don't have to think so hard.

We recently saw a list of 100 things you should do in LA before you die by Caroline on Crack and we thought it was great. For those who live in LA, it's a really fun blog to read. For those who live outside LA, it's a great resource to find things to do in LA if you visit.

So we thought we come up with our own list. Since this blog is about the home, we'll focus on that theme. And since 100 is way too many for our brains, here is a list of 10 things you should have in the house:

1) A fantastic bed. This is where you spend of your time and this is where you should splurge and buy the best possible mattress you can find. Hotel mattress are the best! We like the ones from Westin. They even teach you how to make up the bed at home.

2) Fantastic bed sheets. They don't have to be expensive. We find amazing ones at Nordstrom Racks that have very high thread count and get softer after each wash.

3) Fresh scented candles, and please, none of that Glade cheap stuff. Scented candles are like perfume, the cheap ones just give you a headache. We love Votivo and Dyptique.

4) Amazing wine. Even if you don't drink wine, have some anyway. Your guests would appreciate it.

5) A great sofa. This is another thing you should splurge on. Buy the best one that you can afford. You can always reupholster it later. We like ones from Moroni and Burton James.

6) Great books. Even if you don't have time to read, when you see books that you like buy them anyway; then stock them on the bookshelves to read later. Books give soul to the house, and they make you look smart, even if you are not (well, that kinda depends on what kind of books you buy...)

7) Great music. CDs are gone to the way side, and good things too, because they are messy and unattractive. Invest in an IPOD and a good sound system. If you have great wireless Internet, Pandora is amazing for free music.

8) Gorgeous home accessories. By home accessories we means things that add character and style to your house, like rugs, artwork, flowers, decorative pillows and such. Of course we will plug our own site, InsideAvenue.com, but we like ZGallerie too... Again, our mantra is less is more, and quality is better than quantify.

9) Fantastic cookware. Cooking is amazing relaxing and creative. Having great cookware inspire you. We love Sur La Table for high-end cookware. Williams Sonoma is a great store too.

10)A dog. Yes, a dog. A cat if you are not a dog lover. We're plugging dogs because they are so sweet, so loving, so adorable. There's nothing more comforting that coming home to a dog who is so happy to see you, all the time!

What about you, do you have a list of must-haves? Email us your list and we'll publish it.

Irrational Exuberance to Irrational Desperation in 60 Seconds

We don't know about you, but we have had enough with whole frugality thing that our whole country is in. Oh my god, can we do without one more article about how to make one chicken into three meals, how we can have all kind of fun doing free things like taking a walk in the park ? How many walks in the park can one possibly take anyway?

Now, we have nothing against taking a walk in the park, or cutting back for that matter. The economy still sucks, people are losing jobs--that much is clear. But all this cut back is DEPRESSING! Not to mention, if everyone stops spending, we'll have a serious stagflation problem. Look at what happened to the Japanese--their economy has stood still since the 80s.

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stagflation–noun

an inflationary period accompanied by rising unemployment and lack of growth in consumer demand and business activity.

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While we don't encourage living beyond our means, we think everyone should spend a little, if they still can. No, we don't advocate spending your rent check on a pair of Pierre Hardy shoes, but if you can still afford it, and if you really, really want it--why not?

Buy less, but buy quality. Eat out less, but eat well. Spend less, but spend wisely.

And yes, do take that walk in the park, but in some cute shoes... You'll feel much better.

So Pretty-New Products from Jardins En Fleur

We got an email from Jardins En Fleur about their new pieces today. OMG they are so pretty! You probably know from our previous post that this is one of our favorite new vendors. The prices are getting more reasonable. The chairs shown are about $350-400/each. The console table is about $1500.

If you like the softer, prettier style of home decor, this line is so for you. It's Asian decor done in a very modern and original way.

Here are pictures of the new pieces. They are shown here in white lacquer, which is a great neutralizing color. We love using it in rooms with lots of colors or patterns...

If you need pricing and availability, please visit our home decor store. Thanks!

Fresh Bedding from Mystic Valley Trading

We haven't purchased any bedding for our store for a while, mainly because they are a bit cumbersome to sell. But we just received our Mystic Valley Trading catalog today and they have some really pretty stuff! What's more, they put everything into one convenient package so we don't have to list each piece individually.

Here are some bedding from the Spring collection that we really like. They look fresh and fun.

The bedding sell for about $1500-$2000 per ensemble. To see more, visit the Mystic Valley web site. To get pricing and availabililty, please drop us a line.

Modern Fabrics from Duralee

Duralee just came out with a collection of modern fabrics that we thought are really pretty.

Here is a sample of it. To see each sample, check out the Duralee's Simply Modern Collection.
There are five additional books...




To get pricing and availability, please visit our fabric store.

Bargain Buys from Arteriors Home

We decided that every Friday should be the designated "bargain day", what do you think? On this day, we will post all manufacturer bargains that we feel are tremendous buys. Again, these are brand-new, top-of-the-the line overstock from the manufacturers (no need to worry whether people had sex on that couch you got from Craigslist!).

Here are some bargains from Arteriors Home--they make beautiful chandeliers and accessories....

This horse sculpture has always been one of our best sellers. It was $350 now it is $160. Very Hollywood-Regency-ish, don't you think?


This Pagoda chandelier originally sold for $1000, now $500

We love this one. It comes with a sconce as well. Originally $1250 now $600!

This chandelier is really dramatic in person, especially if you are into green. This used to be $1800, now it is $650 This one is smaller in scale and is perfect for a powder room. It used to be $1200, now it is $500
Isn't this one cute? It is now $850 (was $2400-okay, it was a little over-priced)

This one is adorable in person. It used to be $1500. Now it is $650
This sconce has a matching chandelier (see above). Used to be $400. Now it is $160.
This table was orginally $600, now $250 This looks great as a pair. Used to be $400 now $175/ea
All prices listed above do not including shipping cost. Stock is limited. If you would like to purchase these items or need to get dimensions/more info, please drop us a line...